Ponderous Flow

The Rise of ‘Ethical’ Resale Platforms Over the past decade, fast fashion resale platforms like ThredUp, Poshmark, and Depop have positioned themselves as eco-conscious alternatives to traditional shopping. Marketed with buzzwords like "circular economy" and "sustainable style," these platforms reported combined [...] Read more

The Rising Trend of 'Eco-Friendly' Jewelry In recent years, consumers have increasingly sought products aligning with environmental values. The jewelry industry has responded with collections claiming to use "recycled ocean plastic" – a feel-good solution combining fashion with environmental activism. However, [...] Read more

The Allure of ‘Natural’ Scented Products Americans spend over $700 million annually on scented trash bags, drawn to promises of "natural lavender," "mountain breeze," and "citrus freshness." But hidden beneath these idyllic marketing terms lies a cocktail of underregulated chemicals that could harm human health [...] Read more

The Illusion of Naturality Walk down any personal care aisle, and you'll see products boasting 'all-natural' claims. A 2022 study by the Environmental Working Group found that 83% of personal care products making natural claims contained at least one synthetic ingredient. This discrepancy stems from: No FDA definition [...] Read more